Everyday Reading (Record no. 69402)

MARC details
000 -LEADER
fixed length control field 02406nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260619115418.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260619b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354479519
028 ## - DISTRIBUTOR NAME
Distributor Name : Savera Book Distributors
Distributor address : 4754, Akarshan Bhawan, 23, Ansari Road, Darya Ganj, New Delhi
Bill Number : INV/26-27/0267
Bill Date : 16/06/2026
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 811.52 MAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mandhwani, Aakriti.
245 ## - TITLE STATEMENT
Title Everyday Reading
Remainder of title : Hindi Middlebrow and The North Indian Middle Class.
Statement of responsibility, etc /Aakriti Mandhwani.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc , New Delhi
Name of publisher, distributor, etc : Speaking Tiger
Date of publication, distribution, etc , 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 224p.
Dimensions : 24cm.
365 ## - TRADE PRICE
Price amount 419
520 ## - SUMMARY, ETC.
Summary, etc During the two difficult decades immediately following Independence, a new, commercially successful print culture in Hindi emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines—like Delhi Press’s Sarita—and the first paperbacks in Hindi—Hind Pocket Books—North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity and religion.<br/><br/>But the story is as much about the publishers as the readerships. Sarita’s challenge to institutional Hindi could not have happened without the multilingual editor-publisher Vishwa Nath of the Delhi Press, ‘a veritable magazine activist’, as the author puts it. The ‘paperback revolution’ of Hind Pocket Books, with its unprecedented print runs, is a legacy of Dina Nath Malhotra. And the phenomenal reach of Dharmyug, leading even that of celebrated English-language publications of the Times Group, owed much to writer Dharmvir Bharti’s move from Allahabad to Bombay.<br/><br/>Utilizing a wealth of previously unexamined publications, Everyday Reading pays careful attention not only to key aspects of production in commercial Hindi publishing but ordinary reading practices as well—particularly those of women. Insightful and entertaining, it is a significant addition to scholarship on print culture in independent India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Middle Class
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element The North Indian Middle Class
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aakriti Mandhwani
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type Public note
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 19/06/2026 Savera Book Distributors 419.00 2 811.52 MAN 31547 12/11/2026 10/10/2026 10/10/2026 19/06/2026 Books Faculty / Staff Publication
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