Strategic Marketing Management (Record no. 70141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260701153314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260701b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781936572151 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alexander,Chernev |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management |
| Statement of responsibility, etc | / Chernev Alexander |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | : Cerebellum |
| Date of publication, distribution, etc | , 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi ;246p. |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotions |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alexander,Chernev |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 01/07/2026 | 658.8 CHE | VC178 | 01/07/2026 | 01/07/2026 | VC Office Books | Books Received from VC office |
