The Little Book of Customer Satisfaction Measurement (Record no. 70425)

MARC details
000 -LEADER
fixed length control field 02032nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260710114752.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132109785
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 RAO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao,Ajit
245 ## - TITLE STATEMENT
Title The Little Book of Customer Satisfaction Measurement
Statement of responsibility, etc / Ajit Rao
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc :Sage Response
Date of publication, distribution, etc ,2012.
300 ## - PHYSICAL DESCRIPTION
Extent 180p.
Dimensions 24cm.
520 ## - SUMMARY, ETC.
Summary, etc The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement.<br/>This book works in that direction by explaining the principles of customer satisfaction in a brief yet powerful manner. It will help the readers build relevant and actionable customer satisfaction programs for their organization.<br/><br/>The book begins by going over the concepts of customer satisfaction measurement. It then dwells on the various kinds of tools available to organizations to capture customer satisfaction. Further, the book also deals with two major aspects with which many organizations are trying to come to grips: (a) How do we align/link brand research with customer satisfaction research? (b) How do we connect survey research with internal databases to generate great insights for organizations? The book also discusses how the entire data from such programs can be made very actionable using simple techniques.<br/><br/>The principles and ideas mentioned in this book come from the authors′ combined experience of nearly 40 years of working with clients in a variety of sectors and industries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element financial Benefits
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element organization
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rao,Ajit
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chandra, Subhash
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type VC Office Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY 10/07/2026   658.812 RAO VC773 10/07/2026 10/07/2026 VC Office Books Books Received from VC Office
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