Typography (Record no. 70792)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02449nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260929142823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260929b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199211296 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : International Book Distributors |
| Distributor address | : Flat No. 17, Prakash Apartment, 4405/2, 5 Ansari Road, Daryaganj, New delhi |
| Bill Number | : 123198 |
| Bill Date | : 18/09/2026 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.502 LUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luna, Paul. |
| 245 ## - TITLE STATEMENT | |
| Title | Typography |
| Remainder of title | : A Very Short Introduction. |
| Statement of responsibility, etc | / Paul Luna. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | , New York |
| Name of publisher, distributor, etc | : Oxford University Press |
| Date of publication, distribution, etc | , 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 155p. |
| Dimensions | : 14cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 245 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style .<br/><br/>In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made.<br/><br/>ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Typography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Introduction to Typography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Typographers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul Luna. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 29/09/2026 | International Book Distributors | 245.00 | 070.502 LUN | 31759 | 29/09/2026 | 29/09/2026 | Books | |||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 29/09/2026 | International Book Distributors | 245.00 | 070.502 LUN | 31760 | 29/09/2026 | 29/09/2026 | Books |
