This is Service Design Thinking (Record no. 70794)

MARC details
000 -LEADER
fixed length control field 03070nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260929144958.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789063692797
028 ## - DISTRIBUTOR NAME
Distributor Name : International Book Distributors
Distributor address : Flat No. 17, Prakash Apartment, 4405/2, 5 Ansari Road, Daryaganj, New delhi
Bill Number : 123198
Bill Date : 18/09/2026
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schneider, Jakob.
245 ## - TITLE STATEMENT
Title This is Service Design Thinking
Remainder of title : Basics - Tools - Cases
Statement of responsibility, etc / Jakob Schneider.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc , Netherland
Name of publisher, distributor, etc : BIS Publishers
Date of publication, distribution, etc , 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 373p.
Dimensions : 24cm.
365 ## - TRADE PRICE
Price amount 2761
520 ## - SUMMARY, ETC.
Summary, etc This is service design thinking outlines a contemporary approach for service innovation. Service design and design thinking are lately evolving into buzz words for management and business consulting. This is service design thinking strives to unveil the practical meaning behind these terms in everyday use. The book introduces this new way of thinking to beginners but also serves as a reference for professionals. Although service design and design thinking in general recently gains vast interest by both business and research, until now there was no comprehensive textbook outlining the approach, including its background, process, methods and tools as well as contemporary case studies. A set of 23 International authors created this interdisciplinary textbook applying exactly the same user-centred and co-creative approach it preaches. "The unique visual language of this is service design thinking extends the idea of a classic textbook. Based on workshops and contextual interviews using prototypes of this book, The reader is now supported with various visual Aides to facilitate a pleasurable and effective reading experience" Highlights br>jakob Schneider, co-editor and graphic designer of the book. Change is a constant: innovative service concepts and ground-breaking business models outrun established products and services. Social media empowers customers and cause an overdue shift of companies from classic advertisement towards service quality and customer experience. Social media as the customer's megaphone broadcasts the perceived service experience to a growing audience. Thus, the perceived experience becomes the key factor for success of both new and established offerings. This entails business opportunities particularly for small- and medium sized companies, since customer recognition does not necessarily rely on mere market share anymore. "The strength of service design thinking is that it is not a defined and thus restricted discipline, but rather a common approach and process including various tools and methods rooted in different disciplines from design to engineering, from management to marketing." explains Marc stickdorn, editor of this is service design thinking. An appendant website to the book offers free downloads of ready-to-use tools such as the customer journey Canvas.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative thinking
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Marc Stickdorn.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 29/09/2026 International Book Distributors 2761.00   658 SCH 31762 29/09/2026 29/09/2026 Books
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