Observing the User Experience (Record no. 70873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02571nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261008143414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 261008b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780123848697 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : Brijwasi Books Distributors |
| Distributor address | : H-87, Lalita Park, Laxmi Nagar, Delhi. |
| Bill Number | : BW/000760 |
| Bill Date | : 30/09/2026 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 004.21 GOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goodman, Elizabeth. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kuniavsky, Mike. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moed, Andrea. |
| 245 ## - TITLE STATEMENT | |
| Title | Observing the User Experience |
| Remainder of title | : A Practitioner's Guide to User Research. |
| Statement of responsibility, etc | / Elizabeth Goodman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | ; Boston |
| Name of publisher, distributor, etc | : Morgan Kaufmann |
| Date of publication, distribution, etc | , 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 585 p. |
| Dimensions | ; 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 4031 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Observing the User Experience: A Practitioners Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.<br/><br/>The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding peoples needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.<br/><br/>Explains how to create usable products that are still original, creative, and unique<br/>A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user<br/>Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively<br/>Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | User-centered system design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Observation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | User Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elizabeth Goodman. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 08/10/2026 | Brijwasi Book Distributors | 4031.00 | 004.21 GOO | 31858 | 08/10/2026 | 08/10/2026 | Books |
