Citizen Coke : the making of Coca-Cola capitalism / Bartow J Elmore

By:

Elmore, Bartow J

Contributor(s):

Elmore, Bartow J

Material type: Text

TextPublisher number: :International Book Distributors | :Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi Publication details: New York : W.W. Norton & Company, 2015Description: ix,416p. 22cmISBN:

9780393353341

Subject(s):

DDC classification:

338.766 ELM

Contents:

Prologue : A creation myth of Citizen Coke -- Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit -- Waste tea leaves: recycling caffeine found in other industries' trash -- Sugar: satiating Citizen Cane's sweet appetite -- Coca leaf extract: hiding the cocaine-cola connection -- Cocoa waste: synthesizing caffeine in chemical labs -- Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases -- Coffee beans: capitalizing on the decaf boom -- Glass, aluminum, plastic: selling curbside recycling to America -- High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue : Sustaining Coke's future?

Summary: Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	SNU LIBRARY	338.766 ELM (Browse shelf(Opens below))	Not For Loan	27786

Total holds: 0

Prologue : A creation myth of Citizen Coke --
Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit --
Waste tea leaves: recycling caffeine found in other industries' trash --
Sugar: satiating Citizen Cane's sweet appetite --
Coca leaf extract: hiding the cocaine-cola connection --
Cocoa waste: synthesizing caffeine in chemical labs --
Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases --
Coffee beans: capitalizing on the decaf boom --
Glass, aluminum, plastic: selling curbside recycling to America --
High-fructose corn syrup: storing sweeteners in stomach silos --
Epilogue : Sustaining Coke's future?

Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.

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