The Art of Looking Sideways / Alan Fletcher

By: Fletcher, AlanContributor(s): Fletcher, AlanMaterial type: TextTextPublisher number: :Variety Books Publishers & Distributors | :B-10 Street No 2 West Vinod Nagar Delhi 110092 Publication details: London New York : ::Phaidon 2001Description: 532p ill. (some col.) 25 cmISBN: 9780714834498Subject(s): Arts | Visual communication | Design | Fletcher, Alan -- 1931-2006 | Visuelle Wahrnehmung | Beeldende kunstenDDC classification: 700 FLE Online resources: Click here to access online | Click here to access online
Contents:
Prologue -- Culture -- Tools -- Creativity -- Wit -- Improvisation -- Colour -- Dreaming -- Ideas -- Synchronicity -- Mutation -- Learning -- Noise -- Paradigms -- Automation -- Intelligence -- Brain -- Mind -- Senses -- Thinking -- Problems -- Chance -- Imagination -- Visualizing -- Alphabet -- Seeing -- Places -- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections -- Pattern -- Camouflage -- Economy -- Measure -- Composition -- Leys and lines -- Aesthetics -- Taste -- Style -- Perfection -- Meanings -- Symbols -- Numbers -- Typography -- Skill -- Perspective -- Space-time -- Figuring -- Language -- Rhetoric -- Design -- Process -- Copying -- Words -- Imaging -- Pictureplay -- Wordplay -- Handedness -- Pictograms -- Scripts -- Letters -- Identity -- Names -- Signatures -- Insignia -- Trademarks -- Writing.
Summary: Describing himself as a visual jackdaw, designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.
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Prologue --
Culture --
Tools --
Creativity --
Wit --
Improvisation --
Colour --
Dreaming --
Ideas --
Synchronicity --
Mutation --
Learning --
Noise --
Paradigms --
Automation --
Intelligence --
Brain --
Mind --
Senses --
Thinking --
Problems --
Chance --
Imagination --
Visualizing --
Alphabet --
Seeing --
Places --
Perception --
Stereotypes --
Value --
Illusion --
Paradox --
Figure ground --
Symmetry --
Reflections --
Pattern --
Camouflage --
Economy --
Measure --
Composition --
Leys and lines --
Aesthetics --
Taste --
Style --
Perfection --
Meanings --
Symbols --
Numbers --
Typography --
Skill --
Perspective --
Space-time --
Figuring --
Language --
Rhetoric --
Design --
Process --
Copying --
Words --
Imaging --
Pictureplay --
Wordplay --
Handedness --
Pictograms --
Scripts --
Letters --
Identity --
Names --
Signatures --
Insignia --
Trademarks --
Writing.

Describing himself as a visual jackdaw, designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.

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