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161.
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Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implications / Jay D Lindquist; M Joseph Sirgy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Cincinnati, Ohio : Atomic Dog Publishing 2003
Availability: Not available: SNU LIBRARY: Withdrawn (1).

162.
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Secrets of power marketing / Peter Urs Bender by Series: Macmillan Business Books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York Stoddart 1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).

163.
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Nick Robinson's marketing toolkit / Nick Robinson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London Mercury Books 1989
Availability: Not available: SNU LIBRARY: Withdrawn (1).

164.
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Concept of Management and Evolution of Management thought: Marketing Function: Channel of Distrubution / K.B. Akhilesh by Series: NPTEL Lecture Series | . Basic courses(Sem 1 and 2) | . Marketing Function: Channel of Distrubution
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Banglore ; Indian Insitiute Science
Online resources:
Availability: No items available.

165.
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Concept of Management and Evolution of Management thought: Marketing Function: Channel of Distrubution / K.B. Akhilesh by Series: NPTEL Lecture Series. Basic courses(Sem 1 and 2) Marketing Function: Channel of Distrubution
Material type: Computer file Computer file; Format: electronic
Publication details: Banglore Indian Insitiute Science
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

166.
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Markeing Analytics / Wayne L Winston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S R Book Distributors :12 Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad
Publication details: New Delhi Wiley India 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.800 WIN.

167.
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Bringing new technology to market / Kathleen R Allen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.5 ALL.

168.
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Marketing myths that are killing business : the cure for death wish marketing / Kevin Clancy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York McGraw-Hill 1994
Availability: Not available: SNU LIBRARY: Withdrawn (1).

169.
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Excel models for business and operations management John F Barlow English by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors. B-10, Street No-2, West Vinod nagar, Delhi-92.
Publication details: New Delhi : Wiley India (P) Ltd. 2005
Availability: Items available for loan: SNU LIBRARY (4)Call number: 658.5 BAR, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.5 BAR.

170.
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Handbook of marketing. / Barton A Weitz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, Tejab Mill Compound, New Kot Goan, Ghaziabad.
Publication details: London : SAGE , 2002
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 WEI.

171.
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Marketing the e-business / Lisa Harris; Charles Dennis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Routledge, 2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.84 HAR.

172.
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Strategic Marketing - Contemporary Issues: Lecture 01 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture01
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

173.
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Strategic Marketing - Contemporary Issues: Lecture 02 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture02
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

174.
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Strategic Marketing - Contemporary Issues: Lecture 03 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture03
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

175.
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Strategic Marketing - Contemporary Issues: Lecture 04 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture04
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

176.
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Strategic Marketing - Contemporary Issues: Lecture 05 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture05
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

177.
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Strategic Marketing - Contemporary Issues: Lecture 06 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture06
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

178.
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Strategic Marketing - Contemporary Issues: Lecture 07 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture07
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

179.
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Strategic Marketing - Contemporary Issues: Lecture 08 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture08
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

180.
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Strategic Marketing - Contemporary Issues: Lecture 09 / Jayanta Chatterjee by Series: NPTEL Lecture Series. Management Strategic Marketing-Lecture9
Material type: Computer file Computer file; Format: electronic
Publication details: Kanpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).


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