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241.
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Marketing Your Service Business / Jean Withers and Carol Vipperman : Plan a Winning Strategy by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Self-Counsel , 1992
Availability: Not available: SNU LIBRARY: Withdrawn (1).

242.
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Consumer behavior / Leon G Schiffman;[ at al ] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312 Nanad Nikunj Meerut Road Ghaziabad
Publication details: New Delhi :Pearson Education 2015
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8342 SCH. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8342 SCH.

243.
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Marketing management / T N Chhabra & S K Grover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Donated
Publication details: New Delhi :Dhanpat Rai & Company 2010
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 CHH.

244.
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International trade and export management / Francis Cherunilam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Donated
Publication details: Mumbai :x Himalaya Pub. House, 2010
Availability: Items available for loan: SNU LIBRARY (1)Call number: 382 CHE.

245.
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Marketing management / V S Ramaswamy & S Knamakumari by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Gifted
Publication details: New Delhi :Macmillan India 2009
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RAM.

246.
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Supply chain management :Theories & Practices /R P Mohanty & S G Deshmukh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: New Delhi :Biztantra Pub 2015
Availability: Items available for loan: SNU LIBRARY (10)Call number: 658.7 MOH, ...

247.
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Identifying hidden needs : creating breakthrough products / Keith Goffin [ at al ] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: New York : Palgrave Macmillan, 2010
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.83 GOF.

248.
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The new strategic brand management advanced insights and strategic thinking / Jean-Noël Kapferer by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8343 KAP. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8343 KAP.

249.
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Advertising and Promotion, :An Integrated Marketing Communication Perspective / George E Belch [ at al ] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Dopnated by Management Dept.
Publication details: New Delhi :MGH 2015
Availability: Items available for loan: SNU LIBRARY (2)Call number: 659.144 BEL, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 659.144 BEL.

250.
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Journal of macromarketing by
Material type: Text Text
Publication details: SAGE Publication [1981]-
Other title:
  • Macromarketing
Online resources:
Availability: No items available.

251.
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Marketing theory.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 2001-
Online resources:
Availability: No items available.

252.
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Social marketing quarterly
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington Sage Publication
Other title:
  • SMQ
Online resources:
Availability: No items available.

253.
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Marketing Management /Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Brijwasi Book Distributors :H-87,Lalita Park,Laxmi Nagar Delhi-110092
  • :Donated from KOMAL BINDRA (2010120018)
Publication details: New Delhi :Pearson Publication ,2016
Availability: Items available for loan: SNU LIBRARY (4)Call number: 658.8 KOT, ...
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254.
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Communicating the new : methods to shape and accelerate innovation / Kim Erwin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092
Publication details: New Jersey : Wiley, 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.45 ERW.

255.
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X : the experience when business meets design /Brian Solis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092
Publication details: New Jersey : John Wiley & Sons, 2015
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 SOL.

256.
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Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital [ at al] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092
Publication details: Amsterdam USA : Elsevier, 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.575 MIT.

257.
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Harvard Business Essentials :Marketer's toolkit : the 10 strategies you need to succeed. / Harvard Business School. by Series: Harvard business essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: Boston, Mass. : Harvard Business School Press, ©2006
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.802 HAR.

258.
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HBR's 10 must reads on Strategic Marketing. /Harvard Business Review Press by Series: HBR's 10 must reads series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: Boston, Mass. : Harvard Business Review Press, 2013
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.802 HAR.

259.
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Indian Journal of Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Meenakshi Gilani (Associated Management Consultants Private Limited)
Online resources:
Availability: No items available.

260.
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Marketing Management / Arun Kumar & N Meenakshi by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Donated
Publication details: Noida :Viksh Publishing 2016
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 KUM.


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