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81.
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The 6 imperatives of marketing : lessons from the world's best companies / Allan J Magrath by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York, NY : American Management Association , ©1992
Availability: Not available: SNU LIBRARY: Withdrawn (1).

82.
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Sales driven : turning your company into a marketing machine / Jack L Matthews by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Chicago, Ill. : Probus , ©1993
Availability: Not available: SNU LIBRARY: Withdrawn (1).

83.
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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Collins Business Essentials , 2006
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8 MOO, ... Not available: SNU LIBRARY: Withdrawn (2).

84.
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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
  • HCL
Publication details: New York : McGraw-Hill , ©2006
Availability: Not available: SNU LIBRARY: Withdrawn (3).

85.
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TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : AMACOM , ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

86.
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Momentum : how companies become unstoppable market forces / Ron Ricci by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston, Mass. : Harvard Business School Press , ©2003
Availability: Not available: SNU LIBRARY: Withdrawn (1).

87.
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Case studies in marketing : the Indian context . / R Srinivasan . by
Edition: 5th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New Delhi, India : PHI Learning Private Ltd. , 2012
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.80954 SRI.

88.
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The borderless world : power and strategy in the global marketplace / Kenichi Ohmae by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : PROFILE BOOKS LTD , ©2003
Availability: Not available: SNU LIBRARY: Withdrawn (1).

89.
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The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado / Paul Wiefels. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : HarperBusiness , ©2002
Availability: Not available: SNU LIBRARY: Withdrawn (1).

90.
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Understanding electronic commerce / David R Kosiur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Redmond, Wash. : Microsoft Press , ©1997
Availability: Not available: SNU LIBRARY: Withdrawn (4).

91.
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Achieving BS EN ISO 9000 / Peter Jackson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Kogan Page , ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

92.
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The Greenspan effect : words that move the world's markets / David B Sicilia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw-Hill , ©2000
Availability: Not available: SNU LIBRARY: Withdrawn (1).

93.
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Market-Based Management : Strategies for Growing Customer Value and Profitability. / Roger J. Best. by
Edition: 5th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: New Jersey :PHI Learning Pvt.Ltd ,2009
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 BES.

94.
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Marketing Management. / Philip Kotler. by
Edition: 14th. & 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
  • Gifted from ( Anubha Bali )
  • HCL
  • Donated by Management Dept ( Variety Books )
  • Donated
  • :Donated
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Delhi : Dorling Kindersley Pvt.Ltd. ,2013. ,2016
Availability: Items available for loan: SNU LIBRARY (17)Call number: 658.8 KOT, ...
  (1 votes)
95.
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Business marketing :connecting strategy, relationships, and learning / F Robert Dwyer by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New Delhi :Tata Mcgraw Hill Publication 2008
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 DWY.

96.
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Marketing models. / Gary L Lilen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: Delhi : PHI Learning Pvt. Ltd. ,2013
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 LIL.

97.
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The Marketing Plan : how to prepare and implement it / William M Luther by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New York : American Management Associaton 2001
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.802 LUT.

98.
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Project Management in India. / Ramanuj Majumdar. by
Edition: 3rd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2011
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.575 MAJ.

99.
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Research for marketing decisions. / Paul E. Green. by
Edition: 5th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: Englewood Cliffs, N.J. : Prentice Hall , ©1988
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.83 GRE.

100.
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Basic marketing :a global-managerial approach /William D Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New Delhi :Tata Mc Graw HIll 2013
Availability: Not available: SNU LIBRARY: Lost (1).


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