1. The history of programming
2. Sources of television programming
3. Sources of radio and Internet programming
4. Development
5. Testing
6. Elements of successful programming
7. Influences on television programming
8. Influences on radio and Internet programming
9. Scheduling strategies for television
10. Scheduling strategies for radio and the Internet
11. Program evaluation
12. Changing and canceling programs
13. Programming ethics

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer.