Ch. 1 Basics of typography : Origins of the alphabet ; Type terminology ; Type measurements --
Ch. 2. Five classic typefaces : Classifications ; Characteristics ; Old Style / Garamond --
Transitional / Baskerville --
Modern / Bodoni ; Egyptian / Century expanded ; Sans serif / Helvetica ; Type families ; Exercise / Identifying typefaces --
Ch. 3. Designing with text type : About type ; Letterspacing and wordspacing ; Linespacing / leading ; Line length / Measure ; Type arrangements --
Paragraph indications ; Creating emphasis ; Grids --
Ch. 4. Designing with display type : Selecting display type ; Arranging display type ; Optical considerations ; Punctuation ; Display initials ; Modifying type --
Ch. 5. Color : Spot colors ; Process colors ; Projected colors --
Ch. 6. Projects : Solving design problems ; Five Classic typefaces ; Type arrangements ; Typestyles ; Paragraph indications ; Expressive words ; Visually enhanced quotation ; Early letterform ; Grids ; Brochure ; Experimental typography ; Ransom note ; Logos --
Ch. 7. Traditional skills ; Copyfitting ; Comping ; Copy preparation --
Ch. 8. Type specimens : Classifications ; Old Style ; Transitional ; Modern ; Egyptian / Slab serif ; Sans serif ; Decorative / novelty ; Script and Black Letter ; Ornaments / Icons / Flourishes ; Ch. 9. References and resources : Punctuation ; Typesetting / Digital design.

Examines five typefaces from throughout the evolution of type design; teaches designing with text type, designing with display type, and traditional skills; discusses color; and presents type specimens and twelve projects.