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Typographic design : form and communication / Rob Carter

By: Contributor(s): Material type: TextTextPublisher number: :Atlantic Publishers & Distributors | :7/22 Ansari Road Darya Ganj New Delhi :International Book Distributors | ;Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New DelhiPublication details: New Jersey : John Wiley & Sons, Inc., 2015Description: ix, 341 pages 26cmISBN:
  • 9781119312567
Subject(s): DDC classification:
  • 7th Ed.  686.224 CAR
Contents:
The evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography on screen -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens.
Summary: Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the
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Holdings
Item type Current library Call number Status Barcode
Books Books SNU LIBRARY 686.224 CAR (Browse shelf(Opens below)) Available 26108
Books Books SNU LIBRARY 686.224 CAR (Browse shelf(Opens below)) Not For Loan 26091
Total holds: 0

Machine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits

The evolution of typography --
The anatomy of typography --
Legibility --
The typographic grid --
Syntax and communication --
The typographic message --
The evolution of typographic technology --
Typography on screen --
Typography in time and motion --
Case studies in typographic design --
Typographic design education --
Typographic design process --
Type specimens.

Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the

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