Introduction / Jan Melissen -- Regionalization, Regionalism, and Double-Edged Public Diplomacy in East Asia / Yul Sohn -- Soft Power and the Recalibration of Middle Powers : Comparing South Korea as an East Asian Leader with Canada as the Exemplar of the Traditional Model / Andrew F. Cooper -- Public Diplomacy, Rising Power, and China's Strategy in East Asia / Kejin Zhao -- The Evolution of Japan's Public Diplomacy : Haunted by its Past History / Yoshihide Soeya -- South Korea's Middle Power Activism and the Retooling of its Public Diplomacy / Sook Jong Lee -- Indonesia's Middle Power Public Diplomacy : Asia and Beyond / Azyumardi Azra -- Thinking East Asia, Acting Local : Constraints, Challenges, and Contradictions in Indian Public Diplomacy / Jabin T. Jacob -- Public Diplomacy and Australia's Middle Power Strategy in East Asia / Alexandra Oliver and Russell Trood -- US Public Diplomacy : A Model for Public Diplomacy Strategy in East Asia? / Craig Hayden -- Conclusions and Key Points about Public Diplomacy in East Asia / Jan Melissen.