INTRODUCTION; RETAILING DEFINED; RETAILING AND DEVELOPMENT; UTILITIES OF RETAILING; MANAGING VALUES; HISTORY OF RETAILING; THEORIES OF RETAIL DEVELOPMENT; WHEEL OF RETAILING; THE RETAIL ACCORDION; MELTING POT THEORY; POLARIZATION THEORY; RETAIL MANAGEMENT PROCESS; RETAIL PERFORMANCE AND PROFITABILITY; CASE STUDY: FOODWORLD-A: MARKET ENTRY STRATEGY; INTRODUCTION; STRUCTURE OF INDIAN RETAIL INDUSTRY; SIZE; FOOD VS NON-FOOD DISTRIBUTION; SECTORAL CLASSIFICATION; INFRASTRUCTURE; HUMAN RESOURCE; RURAL MARKETING; FOREIGN DIRECT INVESTMENT IN RETAIL; DRIVERS OF GROWTH; KEY CHALLENGES; INTRODUCTION; RETAILING: THE GLOBAL SCENARIO; RETAILING IN THE US; KEY FACTORS AFFECTING RETAILING; RETAILING IN ASIA; DRIVERS OF GROWTH; SECTOR-WISE GROWTH; EUROPEAN RETAILING; ANNEXURE 3.1: MAJOR GLOBAL TRENDS; CONCEPT OF SHOPPING; SHOPPING ENVIRONMENT; SHOPPING IN A SOCIO-CULTURAL CONTEXT; SHOPPING AND THE INDIVIDUAL; SHOPPING PROCESS; SHOPPING BEHAVIOUR; DEMOGRAPHIC OF INDIAN SHOPPERS; PSYCHOGRAPHIC PROFILE OF INDIAN SHOPPERS; VALUE AND LIFESTYLE PROFILE OF INDIAN SHOPPERS; MEDIAGRAPHICS OF INDIAN SHOPPERS; BEHAVIOUR-BASED SEGMENTATION; ATTITUDE-/ORIENTED-BASED SEGMENTATION; ORIENTATION OF INDIAN SHOPPERS; WORK/FUN TYPOLOGY; SHOPPING PATTERNS IN INDIA; CASE STUDY: MUEBLES: THE HOME BUILDING STORE; INTRODUCTION; CLASSIFICATION OF FORMATS; OWNERSHIP-BASED CLASSIFICATION; STORE-BASED CLASSIFICATION; NON-STORE-BASED RETAILERS; OTHER RETAILING FORMATS; VALUE-BASED MODEL OF FORMAT CHOICE; DECIDING THE FORMAT; ATTITUDE-BASED MODEL FOR STORE FORMAT CHOICE; CASE STUDY: PLANET HEALTH; INTRODUCTION; THE PROCESS OF DECIDING LOCATION; TRADING AREA ANALYSIS; ANALYSING THE SITE; METHODS OF ESTIMATING DEMAND; SPACE-SALES RATIO METHOD; PROXIMAL AREA METHOD; ANALOGUE METHOD; REILLY'S LAW; HUFF'S GRAVITY MODEL; MULTIPLE REGRESSION MODEL; CONVERSE'S BREAKING-POINT MODEL; DETERMINING LOCATIONS FOR NETWORKS; DETERMINING LOCATION FOR ONLINE RETAILERS; CHOOSING THE BEST ESTIMATION METHOD; CASE STUDY: AAKASH BOOK STORE; INTRODUCTION; FACTOR AFFECTING THE GROWTH OF CATEGORY MANAGEMENT; CHANGES IN CONSUMERS; INTENSIFIED COMPETITION; ADVANCEMENTS IN TECHNOLOGY; CATEGORY MANAGEMENT PROCESS; DEFINING CATEGORIES; ASSIGNING ROLES TO CATEGORIES; CATEGORY STRATEGIES; CATEGORY TACTICS; MANAGING CATEGORY MIX; CATEGORY ASSESSMENT AND FEEDBACK; CASE STUDY: GIRISH FOOD STORE; INTRODUCTION; FACTORS FOR SUCCESSFUL SCM; DRIVERS OF SCM; SCM AND COMPETITIVE ADVANTAGE; FRAMEWORK FOR SCM; SUPPLY CHAIN NETWORK STRUCTURE; SUPPLY CHAIN BUSINESS PROCESSES; SUPPLY CHAIN MANAGEMENT COMPONENTS; RETAIL INVENTORY MANAGEMENT; RETAIL LOGISTICS MANAGEMENT; EDI IN SUPPLY CHAIN MANAGEMENT; CASE STUDY 1: FOODWORLD-B: SUPPLY CHAIN STRATEGY INTRODUCTION; CASE STUDY 2: WOOLWORTHS LIMITED, AUSTRALIA; INTRODUCTION; OBJECTIVES OF BUYING; ORGANIZATIONAL BUYING; RETAILER BUYING BEHAVIOUR; MODELS OF BUYING BEHAVIOUR; BECOMING A BUYER; RESPONSIBILITIES OF BUYERS; DESIRABLE CHARACTERISTICS; MERCHANDISE AND ASSORTMENT PLANS; MERCHANDISE PLANS; ASSORTMENT PLAN; MERCHANDISING PLAN FOR BASIC STOCKS; OPEN-TO-BUY PLANNING; RETAIL BUYING GROUPS; NEGOTIATIONS IN RETAIL; CONTRACTS IN RETAIL; ANNEXURE 9.1: BENETTON'S BUYING CALENDAR; ANNEXURE 9.2: SNAPSHOTS OF CONTRACT AGREEMENTS USED BY RETAILERS; INTRODUCTION; OBJECTIVES OF LAYOUT AND DESIGN; ELEMENTS OF STORE LAYOUT; PLANNING AND CIRCULATION; CIRCULATION PLANS; CIRCULATION GRAPHICS; STOREFRONTS AND ENTRANCES; MERCHANDISE DISPLAY; FIXTURES; POSITIONING OF MERCHANDISE; MATERIALS AND FINISHES; LIGHTING; MUSIC; GRAPHICS AND SIGNAGE; LAYOUT FOR E-TAILERS; ENTERTAINMENT; ORGANIZATION; INFORMATIVENESS; CASE STUDY: PRERNA STORES; INTRODUCTION; BUILDING A RETAIL BRAND; AFFECT, COGNITION, AND CONATION; SALES ENHANCEMENT STRATEGIES; FRAMEWORK FOR DEVELOPING STRATEGIES; SELLING TACTICS; BUSINESS INTELLIGENCE; KEY SUCCESS FACTORS; INVESTMENT DECISION; CUSTOMER SERVICE; HRM-MARKETING INTERFACE FOR CUSTOMER SERVICE; BALANCED SCORECARD FOR BETTER CUSTOMER EXPERIENCE; SOCIAL MEDIA MARKETING; EVOLUTION OF SOCIAL NETWORKING SITES; BENEFITS AND LIMITATIONS OF SOCIAL NETWORKING; USAGE TRENDS IN INDIA; SOCIAL MARKETING IN RETAIL; LIMITED APPLICATION OF SOCIAL MEDIA IN RETAIL; INTRODUCTION; CONVERGENT OR INTERNAL COMMUNICATION; ROLE OF POP; ROLE OF PACKAGING; DESIGNING POP COMMUNICATION; STUDIES ON THE IMPACT OF POP; FAMILIARITY AND INVOLVEMENT; MODE OF SHOPPING; LEVELS OF INFORMATION SEARCH AND INVOLVEMENT; STORE BENEFITS; EXPECTATION-BASED POP COMMUNICATION MODEL; CASE STUDY 1: KHODIYAR KIRANA STORE; CASE STUDY 2: LADY GRACE; CASE STUDY 3: VARIETY SHOP; CASE STUDY 4: BOOK STORE; INTRODUCTION; FACTORS AFFECTING PRICING DECISIONS; PRICE SETTING; PRICING OBJECTIVES; PRICING STRATEGY; BASES OF PRICING; ADAPTING THE PRICING STRATEGY; REFERENCE PRICE; DEFINING REFERENCE PRICE; BENCHMARKS FOR REFERENCE PRICE; IMPACT OF REFERENCE PRICE; REFERENCE PRICE CONTROVERSY; EMPIRICAL GENERALIZATION REGARDING REFERENCE PRICE; IMPLICATIONS OF REFERENCE PRICES; FAIRNESS IN PRICING; IMPACT OF PRICING STRATEGY ON FORMATS; INTRODUCTION; STORE CHOICE BEHAVIOUR OF SHOPPERS; STORE CHOICE BEHAVIOUR OF INDIAN SHOPPERS; STORE LOYALTY AND PATRONAGE; UNDERSTANDING LOYALTY; MANAGING SHOPPER LOYALTY; CASE STUDY: CROSSWORD - CUSTOMER RELATIONSHIP MANAGEMENT; INTRODUCTION; SHOP AS A 'SOCIETY'; TANGIBLE ASPECTS; INTANGIBLE ASPECTS; INTRODUCTION; TYPES OF TECHNOLOGIES USED IN RETAILING; IN-STORE TECHNOLOGIES; ELECTRONIC RETAILING; ECR AND TECHNOLOGY; ADOPTION OF TECHNOLOGY: TRENDS AND CHALLENGES; INTERVIEW: EVOLUTION OF BUSINESS MODELS IN B2C E-COMMERCE: THE CASE OF FABMALL; GLOSSARY; INDEX

The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies