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1.
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Repositioning : marketing in an era of competition, change and crisis. /Jack Trout. & Steve Rivkin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: New York New Delhi : McGraw-Hill , 2010
Availability: Items available for loan: SNU LIBRARY (4)Call number: 659.111 TRO, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 659.111 TRO.

2.
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Positioning : the battle for your mind / Al Ries; Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, ©2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.1 RIE. Not available: SNU LIBRARY: Withdrawn (2).

3.
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Doing big business on the internet / Brian Hurley, Peter Birkwood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Bellingham, WA : Self-Counsel Press, ©1998
Availability: Not available: SNU LIBRARY: Withdrawn (1).

4.
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Strategic Internet marketing / Tom Vassos by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Indianapolis : Que , ©1996
Availability: Not available: SNU LIBRARY: Withdrawn (1).

5.
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Positioning - The Battle for your Mind : How to be seen and heard in the Overcrowded Marketplace / Al Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York Warner Books 1986
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.1 RIE.

6.
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Making Niche Marketing Work : How to Grow Bigger by Acting Smaller / Robert E. Linneman by Series: McGraw-Hill Marketing and Advertising series
Edition: International edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Singapore McGraw-Hill 1991
Availability: Not available: SNU LIBRARY: Withdrawn (1).

7.
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Positioning : the battle for your mind. / Al Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors ;A-312,Nanad Nikunk Meerut Road, Ghaziabad,U P.
Publication details: New York, N.W. : McGraw-Hill , 2000
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.1 RIE. Not available: SNU LIBRARY: Lost (1).

8.
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Ogilvy on advertising / David Ogilvy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Crown, ©1983. Crown 1983
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.1 OGI.

9.
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Advertising Management : Concepts and Cases /Manendra Mohan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
  • :Donated by Ms. Anju Hariharan
Publication details: New Delhi : Tata McGraw-Hill , ©1989
Availability: Items available for loan: SNU LIBRARY (2)Call number: 659.1 MOH, ...

10.
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The new maximarketing : The classic guide to transforming your advertising, promotion, and marketing strategy for The Information Economy / Stan Rapp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York McGraw-Hill 1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

11.
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Building buzz : how to reach and impress your target audience / Marisa D'Vari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: mumbai : sanman & co , 2005
Availability: Not available: SNU LIBRARY: Withdrawn (1).

12.
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The retailer and the community : inspirational techniques for marketing the business and enhancing its profile / Peter Fleming; Karen McColl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Kemble : Management Books, 2002
Availability: Not available: SNU LIBRARY: Withdrawn (1).

13.
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Differentiate or die survival in our era of killer competition. / Jack Trout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon, Ghaziabad
Publication details: Hoboken, N.J. : John Wiley & Sons , ©2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.31 TRO. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.31 TRO.

14.
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Advertising and Promotion, :An Integrated Marketing Communication Perspective / George E Belch [ at al ] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Dopnated by Management Dept.
Publication details: New Delhi :MGH 2015
Availability: Items available for loan: SNU LIBRARY (2)Call number: 659.144 BEL, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 659.144 BEL.

15.
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Brand Positioning :Strategies for Competitive Advantage / Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: New Delhi :Tata McGraw-Hill, ©2005
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 SEN.

16.
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Living on the "adge" in JhandeWalan Thompson / Sunil Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Donated by - Ms. Anju Hariharan
Publication details: New Delhi : Roli Books , 2009
Availability: No items available.

17.
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The Arty Farty Party / Pratik Basu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Donated by Ms. Anju Hariharan
Publication details: New Delhi : Amaryllis, 2011
Availability: Items available for loan: SNU LIBRARY (1)Call number: 823.92 BAS.

18.
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The Unpublished David Ogilvy /David Ogilvy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Donated by Ms. Anju Hariharan
Publication details: London : Profile, 2012
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.10924 OGI.

19.
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Social Media Marketing /Tracy L Tuten & Michael R Solomon by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Boston : Pearson, ©2013
Availability: Not available: SNU LIBRARY: Checked out (1).


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