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1.
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Giant killers : 34 cutting edge management strategies from the world's leading high-tech companies / Geoffrey James by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Orion Business Books , 1997
Availability: Not available: SNU LIBRARY: Withdrawn (1).

2.
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Business wisdom of the electronic elite : 34 winning management strategies from CEOs at Microsoft, COMPAQ, Sun, Hewlett-Packard and other top companies / Geoffrey James by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Times Business/Random House , ©1996
Availability: Not available: SNU LIBRARY: Withdrawn (1).

3.
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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Collins Business Essentials , 2006
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8 MOO, ... Not available: SNU LIBRARY: Withdrawn (2).

4.
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TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : AMACOM , ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

5.
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Bangalore tiger : how Indian tech upstart Wipro is rewriting the rules of global competition / Steve Hamm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, ©2006
Availability: Not available: SNU LIBRARY: Withdrawn (4).

6.
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The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado / Paul Wiefels. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : HarperBusiness , ©2002
Availability: Not available: SNU LIBRARY: Withdrawn (1).

7.
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Crossing the chasm : marketing and selling high-tech products to mainstream customers. / Geoffrey A Moore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New York, NY : HarperBusiness Essentials , ©2002
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 MOO.

8.
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The gorilla game : picking winners in high technology / Geoffrey A Moore by
Edition: Revised edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York HarperBusiness 1999
Availability: Items available for loan: SNU LIBRARY (1)Call number: 332.6322 MOO.

9.
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Marketing of high-technology products and innovations / Jakki J. Mohr by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Upper Saddle River, N.J. Prentice Hall 2001
Availability: Not available: SNU LIBRARY: Withdrawn (1).

10.
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Introduction to information-based high-tech services /Eric Viardot by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston : Artech House , ©1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).

11.
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Silicon Valley fever : growth of high-technology culture / Everett M. Rogers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York Basic Books 1984
Availability: Not available: SNU LIBRARY: Withdrawn (1).

12.
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Inside Intel : how Andy Grove built the world's most successful chip company / Tim Jackson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : HarperCollins , 1998, ©1997
Availability: Not available: SNU LIBRARY: Withdrawn (1).

13.
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Bringing new technology to market / Kathleen R Allen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.5 ALL.

14.
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How to run successful projects in Web time / Fergus O'Connell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston : Artech House, ©2001
Availability: Not available: SNU LIBRARY: Withdrawn (1).


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