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1.
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Repositioning : marketing in an era of competition, change and crisis. /Jack Trout. & Steve Rivkin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: New York New Delhi : McGraw-Hill , 2010
Availability: Items available for loan: SNU LIBRARY (4)Call number: 659.111 TRO, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 659.111 TRO.

2.
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Competitive advantage : Creating and Sustaining Superior Performance. / Michael E. Porter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
Publication details: New York : The Free Pess , 1985
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658 POR. Not available: SNU LIBRARY: Withdrawn (1).

3.
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Marketing warfare / Al Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RIE. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 RIE.

4.
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Competing for the future / Gary Hamel; C.K. Prahalad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited ©2002
Availability: Not available: SNU LIBRARY: Withdrawn (5).

5.
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Rethinking the future rethinking business, principles, competition, control & complexity, leadership, markets and the world / Gibson Rowan...[et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Nicholas Brealey, ©1997
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.406 GIB.

6.
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Competition demystified : a radically simplified approach to business strategy / Bruce C N Greenwald; Judd Kahn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Portfolio, 2005
Availability: Not available: SNU LIBRARY: Withdrawn (1).

7.
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The future of competition : co-creating unique value with customers / C K Prahalad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston, Mass. : Harvard Business School Pub. , ©2004
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.4 PRA. Not available: SNU LIBRARY: Withdrawn (2).

8.
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Customer centered growth : five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Reading, Mass. : Addison-Wesley Pub., ©1996
Availability: Not available: SNU LIBRARY: Withdrawn (1).

9.
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The new competitor intelligence : the complete resource for finding, analyzing, and using information about your competitors / Leonard M. Fuld. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : J. Wiley, ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

10.
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On competition / Porter, Michael E. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston, MA : Harvard Businesss School Pub., ©1998
Availability: Not available: SNU LIBRARY: Withdrawn (1).

11.
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The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Treacy, Michael by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Reading, Mass. : Addison-Wesley Pub. Co., ©1997
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 TRE.

12.
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Co-opetition / Brandenburger, Adam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Doubleday, 1996
Availability: Not available: SNU LIBRARY: Withdrawn (1).

13.
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Sur/petition : creating value monopolies when everyone else is merely competing / Edward De Bono by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : PROFILE BOOKS LTD , ©2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 650.1 BON.

14.
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Competitive strategy : techniques for analyzing industries and competitors / Michael E Porter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Free Press , ©1980
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658 POR. Not available: SNU LIBRARY: Withdrawn (1).

15.
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The future of competition :co-creating unique value with customers /C K Prahalad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New Delhi :Pearson Education 2004
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.4 PRA.

16.
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Competitive strategy :techniques for analyzing industries and competitors /Michael E Porter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors ;A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New York :Free Press 2004
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.401 POR. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.401 POR. Not available: SNU LIBRARY: Withdrawn (1).

17.
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Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: Boston, :Harvard Business Review Press, ©2012
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.401 MAG.

18.
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Strategic Alliances : Three ways to make them work / Steve Steinhilber by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: Boston Harvard Business Review 2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658 STE. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658 STE.

19.
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Blue ocean strategy :how to create uncontested market space and make the competition irrelevant / W Chan Kim by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: Boston : Harvard Business Review 2005
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.802 KIM. Not available: SNU LIBRARY: Withdrawn (1).

20.
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Managing radical change : what Indian companies must do to become World-class / Sumantra Ghoshal; Gita Piramal; Christopher A Bartlet by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi ; New York, NY : Viking , 2000
Availability: Not available: SNU LIBRARY: Withdrawn (1).


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