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1.
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Marketing : the core by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
Publication details: New York, NY : McGraw-Hill/Irwin , 2013
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RUD.

2.
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Retail selling : how to achieve maximum retail sales / Peter Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Mumbai Management Books 2000, ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

3.
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Customer centered growth : five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Reading, Mass. : Addison-Wesley Pub., ©1996
Availability: Not available: SNU LIBRARY: Withdrawn (1).

4.
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Think like your customer. / Stinnett, Bill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw Hill, 2005
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8342 STI.

5.
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How to be better at- customer care / Timothy R V Foster by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Kogan Page , 1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).

6.
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Commodities rising : the reality behind the hype and how to really profit in the commodities market / Christian, Jeffrey M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Hoboken, N.J. : Wiley, ©2006
Availability: Not available: SNU LIBRARY: Withdrawn (1).

7.
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Exploration warehousing : turning business information into business opportunity / William H Inmon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Wiley , ©2000
Availability: Not available: SNU LIBRARY: Withdrawn (1).

8.
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The 6 imperatives of marketing : lessons from the world's best companies / Allan J Magrath by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York, NY : American Management Association , ©1992
Availability: Not available: SNU LIBRARY: Withdrawn (1).

9.
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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
  • HCL
Publication details: New York : McGraw-Hill , ©2006
Availability: Not available: SNU LIBRARY: Withdrawn (3).

10.
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Consumer behavior : buying, having, and being / Michael R Solomon. by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: Boston : Prentice Hall , 2012
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8342 SOL.

11.
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Marketing Management. / Philip Kotler. by
Edition: 14th. & 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
  • Gifted from ( Anubha Bali )
  • HCL
  • Donated by Management Dept ( Variety Books )
  • Donated
  • :Donated
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Delhi : Dorling Kindersley Pvt.Ltd. ,2013. ,2016
Availability: Items available for loan: SNU LIBRARY (17)Call number: 658.8 KOT, ...
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12.
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Superior customer value in the new economy : concepts and cases /William C Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boca Raton, FL : CRC Press, 2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

13.
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The Dollarization Discipline : How Smart Companies Create Customer Value / Jeffrey J. Fox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Hoboken, New Jersey J Wiley 2004
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 FOX.

14.
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credit scoring Developing, Validating and Implementing Credit Scoring / Elizabeth Mays by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi Infinity Book 2006
Availability: Not available: SNU LIBRARY: Withdrawn (1).

15.
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Retail selling : how to achieve maximum retail sales / Peter Fleming by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi Jaico Books 2004
Availability: Not available: SNU LIBRARY: Withdrawn (2).

16.
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The art of pricing : how to find the hidden profits to grow your business / Rafi Mohammed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York Crown Business 2005
Availability: Items available for loan: SNU LIBRARY (2)Call number: 338.52 MOH, ...

17.
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Principles of microeconomics. / Dominick Salvatore. by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Variety Books Publishers Distributors. ;2/22, Ansari Road ,New Delhi
Publication details: New York : Norton , ©1986
Availability: Items available for loan: SNU LIBRARY (1)Call number: 338.5 SAL.

18.
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Microeconomics : an integrated approach. / David Besanko. by
Edition: :4th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Variety Books Publishers Distributors ;2/22, Ansari Road, New Delhi
Publication details: New Delhi : John Wiley & Sons ,2011
Availability: Items available for loan: SNU LIBRARY (1)Call number: 338.5 BES.

19.
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Managing customer value : creating quality and service that customers can see / Bradley T Gale; Robert Chapman Wood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International , ©1994
Availability: Not available: SNU LIBRARY: Withdrawn (1).

20.
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It happened in India : the story of Pantaloons, Big Bazar, central and the great Indian consumer / Kishore Biyani; Dipayan Baishya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi : Rupa & Co. 2007
Availability: Items available for loan: SNU LIBRARY (1)Call number: 338.040954 BIY.


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