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Marketing : the core by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
Publication details: New York, NY : McGraw-Hill/Irwin , 2013
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RUD.

2.
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Think like your customer. / Stinnett, Bill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw Hill, 2005
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8342 STI.

3.
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Exploration warehousing : turning business information into business opportunity / William H Inmon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Wiley , ©2000
Availability: Not available: SNU LIBRARY: Withdrawn (1).

4.
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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
  • HCL
Publication details: New York : McGraw-Hill , ©2006
Availability: Not available: SNU LIBRARY: Withdrawn (3).

5.
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Consumer behavior : buying, having, and being / Michael R Solomon. by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: Boston : Prentice Hall , 2012
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8342 SOL.

6.
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Marketing Management. / Philip Kotler. by
Edition: 14th. & 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
  • Gifted from ( Anubha Bali )
  • HCL
  • Donated by Management Dept ( Variety Books )
  • Donated
  • :Donated
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Delhi : Dorling Kindersley Pvt.Ltd. ,2013. ,2016
Availability: Items available for loan: SNU LIBRARY (17)Call number: 658.8 KOT, ...
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7.
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Principles of microeconomics. / Dominick Salvatore. by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Variety Books Publishers Distributors. ;2/22, Ansari Road ,New Delhi
Publication details: New York : Norton , ©1986
Availability: Items available for loan: SNU LIBRARY (1)Call number: 338.5 SAL.

8.
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Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implications / Jay D Lindquist; M Joseph Sirgy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Cincinnati, Ohio : Atomic Dog Publishing 2003
Availability: Not available: SNU LIBRARY: Withdrawn (1).

9.
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Product experience / H Schifferstein & Paul Hekkert by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :S R Book Distributors :12, Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad
Publication details: Netherlands : Elsevier, ©2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.834 SCH.

10.
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Marketing Management. / Philip Kotler. by
Edition: 12th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Delhi PHI- India ,2005
Availability: Not available: SNU LIBRARY: Checked out (1). SNU LIBRARY: Withdrawn (1).

11.
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Hooked : How to Build Habit-forming Products /Nir Eyal & Ryan Hoover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092
  • :Technical Bureau India Pvt. Ltd. :E/261, Shastri Nagar Delhi 110052
Publication details: New York : Portfolio/Penguin, 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.575 EYA. Not available: SNU LIBRARY: Checked out (1).

12.
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Well-designed : how to use empathy to create products people love / Jon Kolko by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Boston, : Harvard Business Review Press, 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.5 KOL.

13.
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New woman hybridities : femininity, feminism and international consumer culture, 1880-1930. / Ann Heilmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • International Book 17, Prakash Apartments,5 Ansari Road, Daryaganj,New Delhi.
Publication details: London ; New York : Routledge , 2004
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 305.42 HEI.

14.
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Bounded rationality and industrial organization / Ran Spiegler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • International Book Distributors Flat No.-17, Prakash Apartment, 5 Ansari Road, Daryaganj, New Delhi.
Publication details: New York : Oxford University Press , ©2011
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.834 SPI, ...


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