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1.
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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Collins Business Essentials , 2006
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8 MOO, ... Not available: SNU LIBRARY: Withdrawn (2).

2.
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TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : AMACOM , ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

3.
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The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado / Paul Wiefels. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : HarperBusiness , ©2002
Availability: Not available: SNU LIBRARY: Withdrawn (1).

4.
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Crossing the chasm : marketing and selling high-tech products to mainstream customers. / Geoffrey A Moore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New York, NY : HarperBusiness Essentials , ©2002
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 MOO.

5.
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Bringing new technology to market / Kathleen R Allen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.5 ALL.


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