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	1.	Image from Amazon.com Image from Google Jackets	Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Markides, Constantinos by Markides, Constantinos Material type: Text; Format: print ; Literary form: Not fiction Publisher number: HCL Publication details: San Francisco, CA : Jossey-Bass, ©2005 Availability: Not available: SNU LIBRARY: Withdrawn (1). Save to lists Add to cart (remove)
	2.	Image from Amazon.com Image from Google Jackets	Research and development management / Alan Glasser by Glasser, Alan Material type: Text; Format: print ; Literary form: Not fiction Publisher number: HCL Publication details: Englewood Cliffs, N.J. : Prentice-Hall , ©1982 Availability: Not available: SNU LIBRARY: Withdrawn (1). Save to lists Add to cart (remove)
	3.	Image from Amazon.com Image from Google Jackets	Developing new products with TQM / Charles D Gevirtz by Charles D Gevirtz Material type: Text; Format: print ; Literary form: Not fiction Publisher number: HCL Publication details: New York : McGraw-Hill , ©1994 Availability: Not available: SNU LIBRARY: Withdrawn (1). Save to lists Add to cart (remove)
	4.	Image from Amazon.com Image from Google Jackets	The power of product platforms : building value and cost leadership / Marc H Meyer; Alvin P Lehnerd by Marc H Meyer ; Alvin P Lehnerd Material type: Text; Format: print ; Literary form: Not fiction Publisher number: HCL Publication details: New York : Free Press , ©1997 Availability: Not available: SNU LIBRARY: Withdrawn (1). Save to lists Add to cart (remove)
	5.	Image from Google Jackets	Product design and development / Karl T. Ulrich by Ulrich, Karl T Series: McGraw-Hill/Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publisher number: HCL Publication details: New York McGraw-Hill Irwin 2004 Availability: Not available: SNU LIBRARY: Withdrawn (1). Save to lists Add to cart (remove)
	6.	Image from Amazon.com Image from Google Jackets	The wide lens : a new strategy for innovation / Ron Adner. by Adner, Ron Material type: Text; Format: print ; Literary form: Not fiction Publisher number: ;Global Alliance Book Distributors ;A-312,Nanad Nikunk Meerut Road, Ghaziabad,U P. Publication details: New York : Portfolio/Penguin , 2012 Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.575 ADN. Place hold Save to lists Add to cart (remove)
	7.	Image from Amazon.com Image from Google Jackets	Product design and development / Karl T Ulrich [ at all] by Ulrich, Karl T. Eppinger, Steven D.; Goyal, Anita Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publisher number: S R Book Distributors :12, Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092 Publication details: New Delhi :TMH 2014 Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.575 ULR, ... Place hold Save to lists Add to cart (remove)
	8.	Image from Amazon.com Image from Google Jackets	Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital [ at al] by Mital, Anil Desai, Anoop Mital, Aashi Subramanian, Anand Material type: Text; Format: print ; Literary form: Not fiction Publisher number: :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092 Publication details: Amsterdam USA : Elsevier, 2014 Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.575 MIT. Place hold Save to lists Add to cart (remove)

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