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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Collins Business Essentials , 2006
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8 MOO, ... Not available: SNU LIBRARY: Withdrawn (2).

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2.
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The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado / Paul Wiefels. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : HarperBusiness , ©2002
Availability: Not available: SNU LIBRARY: Withdrawn (1).

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