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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
  • HCL
Publication details: New York : McGraw-Hill , ©2006
Availability: Not available: SNU LIBRARY: Withdrawn (3).

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2.
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Exotic preferences :: behavioral economics and human motivation / George Loewenstein by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Books Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New York : Oxford University Press, 2007
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8342 LOE.

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