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1.
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Financial market trends : 74 / OECD by Series: Financial market trends series. no. 74
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Donated by World Bank
Publication details: Paris. : OECD, 1999
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 OEC.

2.
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Brand leadership / David A Aaker and Erich Joachimsthaler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Donated by World Bank
Publication details: New York : The Free Press, 2009
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 AAK.

3.
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Rural marketing : Targeting the Non-Urban Consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
Publication details: New Delhi. : Response Books., 2002, 2007
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8700954091734 VEL, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8700954091734 VEL.

4.
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Strategic market management / David A. Aaker by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
Publication details: New Delhi. : Wiley (India)., 2011
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 AAK.

5.
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Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhushan Dash. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Delhi. : Pearson, 2011
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.83 MAL. Items available for reference: SNU LIBRARY: Not For Loan (2)Call number: 658.83 MAL, ...

6.
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A Framework for marketing management. / Philip Kotler & Kevin Keller by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :S R Book Distributors. :12, Satyam Enclave, New Kot Gaon, Ghaziabad.
  • :S R Book Distributors. :12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: Delhi. : Pearson, 2012
Availability: Items available for loan: SNU LIBRARY (6)Call number: 658.8 KOT, ... Not available: SNU LIBRARY: Checked out (2).

7.
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Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz; Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
Publication details: Delhi. : Pearson., 2011
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 LOV.

8.
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Consumer behavior / Leon G Schiffman; Leslie Lazar Kanuk; S. Ramesh Kumar by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: Dehli. : Pearson., 2010, 2013
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8342 SCH, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8342 SCH.

9.
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Strategic marketing for nonprofit organizations / Alan R Andreasen; Philip Kotler by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
Publication details: Harlow; Delhi. : PHI Learning Private Limited, 2007, 2013
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.802 AND.

10.
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Rural marketing : text and cases / C. S. G. Krishnamacharyulu; Lalitha Ramakrishnan by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2011
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.800954 KRI.

11.
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Marketing : an introduction / Gary Armstrong; Philip Kotler by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).
Publication details: Boston ; Delhi. : Pearson, 2013
Availability: No items available.

12.
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Marketing : an introduction / Gary Armstrong; Philip Kotler by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).
Publication details: Boston ; Delhi. : Pearson, 2013
Availability: Not available: SNU LIBRARY: Checked out (1).

13.
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Marketing channels / Anne T. Coughlan; Erin Anderson; Louis W. Stern; Adel L. El-Ansary. by
Edition: 7th ed. Eastern Economy Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).
Publication details: New Delhi. PHI Learning Private Limited, 2008
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.87 COU.

14.
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Business Market Management : Understanding, creating, and delivering value. / James C Anderson [ at al ] by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).
  • :Donated by Atheesh K
Publication details: Delhi. : Pearson, ©2011. ©2016
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8 AND, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 AND.

15.
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Churchill/Ford/Walker's sales force management / Mark W Johnston; Greg W Marshall by
Edition: 9th ed. Special Indian Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).
  • :Donated by Management Dept
  • :Donated by Harish Kumar
Publication details: New Delhi. : TMH, 2010. 20105
Availability: Items available for loan: SNU LIBRARY (5)Call number: 658.81 JOH, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.81 JOH.

16.
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Does marketing need reform? : fresh perspectives on the future / Jagdish N Sheth; Rajendra Sisodia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Orange Books International 113 A, Prakasha Scout, Ansari Road, New Delhi-110002
Publication details: Armonk, N.Y. : M.E. Sharpe, ©2006
Availability: Not available: SNU LIBRARY: Lost (1).

17.
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Marketing / Dhruv Grewal; Michael Levy by
Edition: Special Indian Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).
Publication details: New Delhi : TMH, 2010
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 GRE.

18.
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Business marketing : connecting strategy, relationships, and learning by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S. R. Books Distributors ;12,Satyam Enclave,Ghaziabad.
Publication details: Boston : McGraw-Hill Irwin , 2009
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 DWY.

19.
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Inside the tornado / Geoffrey A. Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : HarperBusiness, ©1997
Availability: Items available for loan: SNU LIBRARY (1)Call number: 620.00688 MOO. Not available: SNU LIBRARY: Withdrawn (2).

20.
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RETAIL MARKETING MANAGEMENT /DAVID GILBERT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Financial Times Management, . 1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).


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