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1.
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Strategic management of technological innovation : Melissa A. Schilling. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Variety Book Publishers Distributors. ;2/22 Ansari Road ,New Delhi.
Publication details: Boston : McGraw-Hill/Irwin. , 2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.575 SCH.

2.
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Understanding brands / Peter Cheverton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 CHE.

3.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / Kim, W. Chan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston, Mass. : Harvard Business School Press, ©2005
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.802 KIM, ... Not available: SNU LIBRARY: Withdrawn (2).

4.
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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : AMACOM , ©2005
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.872 MAT.

5.
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Innovation management : strategies, implementation and profits. / Allan Afuah. by
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New York : Oxford University Press , 2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.406 AFU.

6.
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Management and Shaping innovation. /Steve Conway. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: New York :Oxford University Press ,2009
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.406 CON.

7.
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Project Management in India. / Ramanuj Majumdar. by
Edition: 3rd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2011
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.575 MAJ.

8.
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The power of product platforms : building value and cost leadership / Marc H Meyer; Alvin P Lehnerd by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Free Press , ©1997
Availability: Not available: SNU LIBRARY: Withdrawn (1).

9.
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The PDMA handbook of new product development / Kenneth B Kahn; Product Development & Management Association. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Hoboken, N.J. : Wiley , ©2005
Availability: Not available: SNU LIBRARY: Withdrawn (1).

10.
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Strategic brand management : building, measuring and managing brand equity /Kevin Lane Keller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researchco Books & Periodicals Pvt.Ltd :4735/22, 2nd floor,Prakash Deep Building,New Delhi
Publication details: New Delhi :Person Education ,2013
Availability: Items available for loan: SNU LIBRARY (4)Call number: 658.827 KEL, ... Not available: SNU LIBRARY: Lost (1).
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11.
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Marketing Management / Arun Kumar & N Meenakshi by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Donated
Publication details: Noida :Viksh Publishing 2016
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 KUM.

12.
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The creative priority : Putting Innovation to work in your Business / Jerry Hirshberg by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :International Book Distributors :Flat No 17, Prakash Apartment , 5 Ansari Road Darya Ganj New Delhi
Publication details: New York : HarperBusiness, 1999
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.5 HIR.

13.
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Brand Positioning :Strategies for Competitive Advantage / Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: New Delhi :Tata McGraw-Hill, ©2005
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 SEN.

14.
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Product Strategy and Management / Michael Baker and Susan Hart by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, Limited, 2007
Online resources:
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.56 BAK.


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