Making Niche Marketing Work : How to Grow Bigger by Acting Smaller / Robert E. Linneman

By: Linneman, Robert E. Stanton, John LMaterial type: TextTextPublisher number: HCLSeries: McGraw-Hill Marketing and Advertising seriesPublication details: Singapore McGraw-Hill 1991Edition: International editionDescription: xii, 260 p. 20 cmISBN: 9780070379548Genre/Form: McGraw-Hill Marketing and Advertising series | Making Niche Marketing Work : how to grow bigger by acting smaller | market segmentation | market research | stanton, john L. | Linneman, Robert E. | Marketing | Business booksDDC classification: 658.802 LIN
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
HCL Collection HCL Collection SNU LIBRARY
658.802 LIN (Browse shelf(Opens below)) Available H1429
Total holds: 0

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