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Repositioning : marketing in an era of competition, change and crisis. /Jack Trout. & Steve Rivkin

by Trout, Jack. Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: ;Global Alliance Book Distributors. | ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.:Researcho Books & Periodicals Pvt. Ltd. | :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New DelhiPublication details: New York New Delhi : McGraw-Hill , 2010Availability: Items available for loan: SNU LIBRARY (4) Call number: 659.111 TRO, ... Items available for reference: SNU LIBRARY Not For Loan (1) Call number: 659.111 TRO.

Positioning : the battle for your mind / Al Ries; Jack Trout

by Ries, Al Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, ©2003Availability: Items available for loan: SNU LIBRARY (2) Call number: 659.1 RIE, ... Not available: Withdrawn (1).

Doing big business on the internet / Brian Hurley, Peter Birkwood

by Hurley, Brian Birkwood, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: Bellingham, WA : Self-Counsel Press, ©1998Availability: Not available: Withdrawn (1).

Strategic Internet marketing / Tom Vassos

by Vassos, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: Indianapolis : Que , ©1996Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.8 VAS.

Positioning - The Battle for your Mind : How to be seen and heard in the Overcrowded Marketplace / Al Ries

by Ries, Al Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New York Warner Books 1986Availability: Items available for loan: SNU LIBRARY (1) Call number: 659.1 RIE.

Making Niche Marketing Work : How to Grow Bigger by Acting Smaller / Robert E. Linneman

by Linneman, Robert E. Stanton, John L.

Series: McGraw-Hill Marketing and Advertising seriesEdition: International editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: Singapore McGraw-Hill 1991Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.802 LIN.

Positioning : the battle for your mind. / Al Ries.

by Ries, Al ; Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: ;Global Alliance Book Distributors | ;A-312,Nanad Nikunk Meerut Road, Ghaziabad,U P. Publication details: New York, N.W. : McGraw-Hill , 2000Availability: Items available for loan: SNU LIBRARY (1) Call number: 659.1 RIE. Not available: Lost (1).

Ogilvy on advertising / David Ogilvy

by Ogilvy, David, 1911-1999.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New York : Crown, ©1983. Crown 1983Availability: Items available for loan: SNU LIBRARY (1) Call number: 659.1 OGI.

Advertising Management : Concepts and Cases /Manendra Mohan

by Mohan, Manendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCL:Donated by Ms. Anju Hariharan Publication details: New Delhi : Tata McGraw-Hill , ©1989Availability: Items available for loan: SNU LIBRARY (2) Call number: 659.1 MOH, ...

The new maximarketing : The classic guide to transforming your advertising, promotion, and marketing strategy for The Information Economy / Stan Rapp

by Rapp, Stan Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New York McGraw-Hill 1995Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.8 RAP.

Building buzz : how to reach and impress your target audience / Marisa D'Vari

by D'Vari, Marisa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: mumbai : sanman & co , 2005Availability: Items available for loan: SNU LIBRARY (1) Call number: 659.111 DVA.

The retailer and the community : inspirational techniques for marketing the business and enhancing its profile / Peter Fleming; Karen McColl

by Fleming, Peter ; McColl, Karen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: Kemble : Management Books, 2002Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.8 FLE.

Differentiate or die survival in our era of killer competition. / Jack Trout.

by Trout, Jack. ; Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: ;S R Book Distributors. | ;12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon, GhaziabadPublication details: Hoboken, N.J. : John Wiley & Sons , ©2008Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.31 TRO. Items available for reference: SNU LIBRARY Not For Loan (1) Call number: 658.31 TRO.

Advertising and Promotion, :An Integrated Marketing Communication Perspective / George E Belch [ at al ]

by Belch, George E Belch, Michael A Purani , Keyoor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: :Dopnated by Management Dept. Publication details: New Delhi :MGH 2015Availability: Items available for loan: SNU LIBRARY (2) Call number: 659.144 BEL, ... Items available for reference: SNU LIBRARY Not For Loan (1) Call number: 659.144 BEL.

Brand Positioning :Strategies for Competitive Advantage / Subroto Sengupta

by Sengupta, Subroto.

Edition: 2nd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: :Variety Books Publishers Distributors | :B-10, Street No 2 West Vinod Nagar Delhi -92Publication details: New Delhi :Tata McGraw-Hill, ©2005Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.827 SEN.

Living on the "adge" in JhandeWalan Thompson / Sunil Gupta

by Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Donated by - Ms. Anju Hariharan Publication details: New Delhi : Roli Books , 2009Availability: No items available.

The Arty Farty Party / Pratik Basu

by Basu, Pratik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: :Donated by Ms. Anju Hariharan Publication details: New Delhi : Amaryllis, 2011Availability: Items available for loan: SNU LIBRARY (1) Call number: 823.92 BAS.

The Unpublished David Ogilvy /David Ogilvy

by Ogilvy, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: ;Donated by Ms. Anju Hariharan Publication details: London : Profile, 2012Availability: Items available for loan: SNU LIBRARY (1) Call number: 659.10924 OGI.

Social Media Marketing /Tracy L Tuten & Michael R Solomon

by Tuten, Tracy L. Solomon, Michael R.

Edition: 2nd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: :Variety Books Publishers Distributors | :B-10, Street No 2 West Vinod Nagar Delhi -92Publication details: Boston : Pearson, ©2013Availability: Items available for reference: SNU LIBRARY Not For Loan (1) Call number: 658.872 TUT.

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