Introduction to e-commerce /Jeffrey F Rayport; Bernard J Jaworski
Material type:
TextPublisher number: Variety Books Publishers Distributors | ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092Series: McGraw-Hill/Irwin/marketspaceU series in e-commercePublication details: Boston : McGraw-Hill/Irwin marketspaceU , ©2002.Description: xxxviii, 664 pages : illustrations ; 27 cmISBN: - 9780072510249
- 658.84 RAY
| Item type | Current library | Call number | Status | Barcode | |
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Books
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SNU LIBRARY | 658.84 RAY (Browse shelf(Opens below)) | Available | 25804 |
McGraw-Hill/marketspaceU "Mission Statement" 1. A Framework for E-Commerce --
pt. I. The Basic Technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The Basics of Doing Business on the Internet --
pt. II. Strategy Formulation for New-Economy Firms. 4. Framing Market Opportunity. 5. Business Models. 6. Customer Interface. 7. Market Communications and Branding. 8. Strategy Implementation. 9. Metrics --
pt. III. Technology Infrastructure. 10. B2B Grows Up. 11. Collaborative Commerce --
pt. IV. Capital Infrastructure. 12. Early-Stage Business Development: Human and Financial Capital. 13. Working with Funders --
pt. V. Media Infrastructure. 14. Media Transformation. 15. The Future of Media Usage.
This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.
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