The new emerging market multinationals
Chattopadhyay, Amitava ; Batra, Rajeev ; Ozsomer, Aysegul
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer - TMH edition. - New Delhi. : Tata McGraw Hill Education Private Limited., 2012. - xii, 335 p. ; 24 cm.
9781259029226
Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
--Management.--, Branding (Marketing).--, Strategic planning.--, Chattopadhyay, Amitava.--, Batra, Rajeev--, Ozsomer, Aysegul--, and The new emerging market multinationals : four strategies for disrupting markets and building brands.
658.827 CHA
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer - TMH edition. - New Delhi. : Tata McGraw Hill Education Private Limited., 2012. - xii, 335 p. ; 24 cm.
9781259029226
Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
--Management.--, Branding (Marketing).--, Strategic planning.--, Chattopadhyay, Amitava.--, Batra, Rajeev--, Ozsomer, Aysegul--, and The new emerging market multinationals : four strategies for disrupting markets and building brands.
658.827 CHA
