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Marketing mistakes and successes.

Hartley Robert F. ; Claycomb,Cindy.

Marketing mistakes and successes. Robert F Hartley. - 12th ed. - , New Jersey , Wiley ,2014. - viii, 408 p. ; : ill. ; 23 cm.

ISBN: 9781118078464

Publisher. No.: S. R. Book Distrubutors. ,12, Satyam Enclave, Ghaziabad.

Index Terms--Genre/Form: --Marketing -- United States -- Case studies.--;BUSINESS & ECONOMICS / Marketing / General.--;Marketing.--;United States.--and Marketing mistakes and successes.

Dewey Class. No.: 658.800 973 HAR

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