Marketing mistakes and successes. (Record no. 10531)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00779nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140328175800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140328b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118078464 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | S. R. Book Distrubutors. |
| Distributor address | ,12, Satyam Enclave, Ghaziabad. |
| bill number | 1191 |
| Bill Date | 26/03/2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.800 973 HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ; Hartley Robert F. |
| -- | ; Claycomb,Cindy. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mistakes and successes. |
| Statement of responsibility, etc | ;Robert F Hartley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | , New Jersey |
| Name of publisher, distributor, etc | , Wiley |
| Date of publication, distribution, etc | ,2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 408 p. |
| Other physical details | ; : ill. |
| Dimensions | ; 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 6359.92 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Marketing -- United States -- Case studies. |
| -- | ;BUSINESS & ECONOMICS / Marketing / General. |
| -- | ;Marketing. |
| -- | ;United States. |
| -- | and Marketing mistakes and successes. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 28/03/2014 | 6359.92 | 6 | 1 | 658.800973 HAR | 10878 | 23/01/2018 | 09/01/2018 | 28/03/2014 | Books |
