Marketing metrics

Farris,Paul.

Marketing metrics : the definitive guide to measuring marketing performance Paul Farris. - Upper Saddle River, N.J. : FT Press , 2010. - xv, 414 p. : ill. ; 24 cm.

9780137058297

S R Book Distributors ;12, Satyam Enclave, G T Road Ghaziabad. S R Book Distributors :12, Satyam Enclave, G T Road Ghaziabad.

--;Marketing research.--;Marketing as Mathematical models.--;Marketing.--;Statistieken.--;and Marketing metrics.

658.83 FAR

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