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Marketing

Kerin, Roger A. ; Rudelius, William. ; Hartley, Steven William.

Marketing the core - 5th - New York, NY : McGraw-Hill/Irwin , 2013. - xlvii, 507 p. : col. ill., col. maps ; 28 cm.

ISBN: 9780078028922

Publisher. No.: Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.

Index Terms--Genre/Form:
Marketing.
Management.
Consumer behavior.
Marketing research.
Kerin, Roger A.
and Marketing : the core.

Dewey Class. No.: 658.8 RUD

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