Marketing (Record no. 11269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00840nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140619132945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028922 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | ;Global Alliance Book Distributors. |
| Distributor address | ;A-312, Nanad Nikunj Meerut Road, Ghaziabad. |
| bill number | ;808 |
| Bill Date | ;17/6/2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.8 RUD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| -- | ; Rudelius, William. |
| -- | ; Hartley, Steven William. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | : the core |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY |
| Name of publisher, distributor, etc | : McGraw-Hill/Irwin |
| Date of publication, distribution, etc | , 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 507 p. |
| Other physical details | : col. ill., col. maps |
| Dimensions | ; 28 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 10831 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Consumer behavior. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing research. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Kerin, Roger A. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | and Marketing : the core. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 19/06/2014 | 4 | 658.8 RUD | 11480 | 05/12/2025 | 02/12/2025 | 19/06/2014 | Books |
