Normal view MARC view ISBD view

Understanding brands

Cheverton, Peter

Understanding brands / Peter Cheverton - London ; Philadelphia : Kogan Page, 2006. - x, 139 p : ill ; 23cm

ISBN: 9788175543119

Publisher. No.: HCL

Index Terms--Genre/Form:
Brand name products.
Product management.
CREATIVITY
Peter Cheverton
MANAGEMENT

Dewey Class. No.: 658.827 CHE

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)