Understanding brands (Record no. 12499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140625123511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140625b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175543119 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.827 CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding brands |
| Statement of responsibility, etc | / Peter Cheverton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; Philadelphia |
| Name of publisher, distributor, etc | : Kogan Page, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 139 p |
| Other physical details | : ill |
| Dimensions | ; 23cm |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Brand name products. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Product management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | CREATIVITY |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Peter Cheverton |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | HCL Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 25/06/2014 | 1 | 658.827 CHE | H5540 | 04/03/2020 | 06/02/2020 | 25/06/2014 | HCL Collection |
