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The discipline of market leaders

Treacy, Michael

The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Treacy, Michael - Reading, Mass. : Addison-Wesley Pub. Co., ©1997. - xiv, 210 p. : ill. ; 21 cm.

Publisher. No.: HCL

Index Terms--Genre/Form:
Competition.
Market segmentation.
Quality of products.
Treacy, Michael
Customer services.

Dewey Class. No.: 658.8 TRE

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