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Branding unbound

Rick Mathieson

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson - New York : AMACOM , ©2005 - (ix, 244 p.) : ill. ; 22 cm.

ISBN: 9788120332652

Publisher. No.: HCL

Index Terms--Genre/Form:
Mobile commerce.
Product management.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
Rick Mathieson.
Management

Dewey Class. No.: 658.872 MAT

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