Branding unbound (Record no. 13532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140629195249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140629b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332652 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.872 MAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rick Mathieson |
| 245 ## - TITLE STATEMENT | |
| Title | Branding unbound |
| Remainder of title | : the future of advertising, sales, and the brand experience in the wireless age |
| Statement of responsibility, etc | / Rick Mathieson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | : AMACOM |
| Date of publication, distribution, etc | , ©2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (ix, 244 p.) |
| Other physical details | : ill. |
| Dimensions | ; 22 cm. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Mobile commerce. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Product management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | BUSINESS & ECONOMICS -- Marketing -- Telemarketing. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Rick Mathieson. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | HCL Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 29/06/2014 | 2 | 658.872 MAT | H2823 | 12/09/2025 | 26/08/2025 | 29/06/2014 | HCL Collection |
