Normal view MARC view ISBD view

Crossing the chasm

Geoffrey A Moore

Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A Moore - New York : Collins Business Essentials , 2006 - xxi, 227 p. : ill. ; 21 cm

ISBN: 9780060517120

Publisher. No.: HCL

Index Terms--Genre/Form:
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
Geoffrey A. Moore
Marketing

Dewey Class. No.: 658.8 MOO

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)