Why CRM doesn't work
Newell, Frederick
Why CRM doesn't work : How to win by letting customers manage the relationship / Frederick Newell - Princeton : Cogan Page, ©2004. - xvii, 263 p. : ill ; 24cm
9780749442415
HCL
CUSTOMER RELATIONSHIP.
CUSTOMER MANAGEMENT.
Newell; Frederick
Management
658.812 NEW
Why CRM doesn't work : How to win by letting customers manage the relationship / Frederick Newell - Princeton : Cogan Page, ©2004. - xvii, 263 p. : ill ; 24cm
9780749442415
HCL
CUSTOMER RELATIONSHIP.
CUSTOMER MANAGEMENT.
Newell; Frederick
Management
658.812 NEW