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The Marketing Plan

Luther , William M

The Marketing Plan : how to prepare and implement it / William M Luther - New York : American Management Associaton 2001. - xviii, 318 p. 23cm.

ISBN: 0814478050

Publisher. No.: Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad

Index Terms--Genre/Form:
Management
Marketing.
Business Economics
William M Luther
and The Marketing Plan

Dewey Class. No.: 658.802 LUT

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