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Strategic brand management

Jean-Noël Kapferer

Strategic brand management : new approaches to creating and evaluating brand equity /Jean-Noël Kapferer - New York : Free Press ; Toronto : Maxwell Macmillan Canada , ©1992. - v, 341 p. : ill. ; 25cm.

ISBN: 9780029170458

Publisher. No.: HCL

Index Terms--Genre/Form:
Brand name products --
Management.
Jean-Noël Kapferer
Management
Portfolio

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