Strategic brand management (Record no. 16202)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140723142059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140723b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780029170458 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jean-Noël Kapferer |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | : new approaches to creating and evaluating brand equity |
| Statement of responsibility, etc | /Jean-Noël Kapferer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : Free Press ; Toronto |
| Name of publisher, distributor, etc | : Maxwell Macmillan Canada |
| Date of publication, distribution, etc | , ©1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 341 p. |
| Other physical details | : ill. |
| Dimensions | ; 25cm. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Brand name products -- |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Jean-Noël Kapferer |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Portfolio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | HCL Collection |
No items available.
