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Lateral marketing

Kotler, Philip Trias de Bes, F

Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler - Hoboken, NJ Wiley 2003 - xvi, 206 p. : ill. 24 cm.

ISBN: 9780471455165

Publisher. No.: HCL

Index Terms--Genre/Form:
Lateral marketing : new techniques for finding breakthrough ideas
Fernando Trias de Bes
Philip Kotler
Marketing -- Management.
Business books

Dewey Class. No.: 658.8 KOT

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