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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler
Material type:
TextPublisher number: HCLPublication details: Hoboken, NJ Wiley 2003Description: xvi, 206 p. : ill. 24 cmISBN: - 9780471455165
- 658.8 KOT
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
HCL Collection
|
SNU LIBRARY | 658.8 KOT (Browse shelf(Opens below)) | Available | H1498 |
Total holds: 0
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