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Why CRM doesn't work

Newell, Frederick, 1926-

Why CRM doesn't work : How to win by letting customers manage the relationship / Frederick Newell - New Delhi Kogan Page India 2004 - 263 p. 22 cm.

ISBN: 9780749442415

Publisher. No.: HCL

Index Terms--Genre/Form:
Why CRM doesn't work : How to win by letting customers manage the relationship
Frederick Newell
CUSTOMER RELATIONSHIP Management
Success in business

Dewey Class. No.: 658.812 NEW

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