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The fortune at the bottom of the pyramid

Prahalad, C. K.

The fortune at the bottom of the pyramid / C K Prahalad - Upper Saddle River, NJ Wharton School Pub. 2005 - xix, 401 p. : ill. 24 cm.

ISBN: 9788129707123

Publisher. No.: HCL

Index Terms--Genre/Form:
C K Prahalad
The fortune at the bottom of the pyramid
International business enterprises -- Social aspects -- Developing countries.
Non-governmental organizations -- Developing countries. Poor -- Developing countries.
Globalization -- Economic aspects -- Developing countries.
International business enterprises -- Social aspects -- Wealth creation

Dewey Class. No.: 339.46091724 PRA

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